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6 ways to make your company more attractive to great workers

11/16/2020

6 ways to make your company more attractive to great workers

It's certainly a buyer's market in the hiring world right now, with millions going on unemployment as a result of the novel coronavirus and relatively few companies having new openings to fill. However, if you are one of the businesses that falls into the latter category, you still want to do all you can to make your listings intriguing to not only people who are now out of work through no fault of their own, but also great candidates who are still hard at work.

How do you do that? By implementing at least some of the following steps:

1) Don't automate every interaction

Any job listing you post today is likely to get a lot of interest, and it can be tempting to automate responses, or at least develop a template you copy-paste to every applicant, according to ClikSource. However, this isn't a good idea for the entire process, and you should make attempts to personalize at least some of the interactions so people don't feel like they're just dealing with a faceless machine blasting out boilerplate responses.

2) Check in regularly throughout the process

Along similar lines, it's important not to leave applicants hanging and without much information about how the hiring process is proceeding, ClikSource said. As such, you might want to let everyone when they are no longer being considered, and also update candidates who are still in the mix as to how the whole situation is going.

3) Make your listings more appealing

If you want to make sure you are connecting with as many top-level applicants as possible, a great way to do that is by changing up your listings, according to Exelare. A review of how effective past listings have been — and why or why not that may have been the case — could help you continually hone your efforts so each new one is always slightly more appealing than the last.

4) Highlight the culture

A great way to improve your listings is to talk at least a little bit about what your organization's culture is like, Exelare advised. Top candidates can usually choose from a number of positions and do a good job just about anywhere, so what does your company offer that others do not? Making that part of your pitch could be a big differentiator.

5) Make expectations and requirements as clear as possible

Companies that are too broad about defining expectations in their listings may get a lot of applicants they have to dismiss out of hand; that's a waste of time for all involved, according to The Receptionist. Consequently, it's a good idea to be extremely specific and focus in on exactly what you're looking for. That can also help great candidates feel as though they aren't wading into a job for which they are overqualified.

6) Build flexibility into the job

Finally, if the pandemic has taught us anything, it's that people like to have more options for where, how and when they work, The Receptionist noted. With that in mind, make sure flexibility around working from home, taking time off as needed and so on are all centered in the job listing itself.

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